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MCDONALD'S AND SOCIAL RESPONSIBILITY.

15939. MCDONALD'S AND SOCIAL RESPONSIBILITY.

This paper discusses the ways that McDonald’s has striven to be an ethical corporation and to thereby attain greater profitability and other positive consequences from its emphasis on social responsibility. Topics discussed include recycling, animal rights, sweepstakes promotions, and the offering of more healthful menu items. KEYWORDS: business ethics corporate social responsibility mcdonalds. 6 pages; 23 footnotes; 8 bibliographic sources. 1,465 words.

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