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Academic Term Papers Catalog MARKETING ENVIRONMENTAL CLEAN-UP TO CHINA.
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| 15633. MARKETING ENVIRONMENTAL CLEAN-UP TO CHINA. This paper presents a market assessment/risk analysis and recommendation for the proposed Chinese market entry of a U.S.-based environmental firm, which markets pollution control products and services. The analysis begins with an overview of current political and economic conditions in China. The next section profiles the current market for environmental and pollution control services and products in China. Following this, the analysis considers some of the basic aspects - and risks - of doing business in China, including accounting practices, legal structure, available modes of entry, intellectual property rights, costs of doing business, cultural considerations, human resource management issues, and the general logistics of operating in China. A concluding section makes recommendation on entry. KEYWORDS: china market chinese marketing environmental clean-up pollution chinese environmental products market plan. 27 pages, 74 footnotes, 31 bibliographic sources. 7,177 words. | $133 |
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