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HEALTH FOOD MARKETING.

15476. HEALTH FOOD MARKETING.

This paper presents a study of health food marketing examines consumer attitudes, beliefs and preferences towards health and nutrition in general and health food and related supplements in particular as part of an effort to formulate a more effective marketing program for a specific health food store. Following a review of relevant literature, the results of a questionnaire administered to twenty-five (25) randomly selected customers from the target health food store are presented and analyzed. Drawing on the results of the survey, the outline of a new store marketing campaign stressing product quality and the knowledge of staff about health food products is presented. KEYWORDS: survey questionnaire study health food marketing. APA Style. 25 pages, 37 footnotes, 22 bibliographic sources.

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