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Academic Term Papers Catalog COKE.COM VERSUS PEPSI.COM.
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15065. COKE.COM VERSUS PEPSI.COM.This paper provides an historical comparative analysis of the number one and number two soft drink maker's websites for their respective flagship products (Coke & Pepsi). Each site is analyzed and compared with the other on the following facets: content, style, brand image, flow, user interface, interactivity, target markets, graphics, multimedia, and overall effectiveness. 10 pages, 23 footnotes, 19 bibliographic references, (14 print sources, 4 websites).RELATED PAPERS Coca Cola's International Marketing Strategy Research Paper Cola Wars Continue, Coke and Pepsi in 2006 Harvard Case Solution Strategic Leadership at Coca Cola The Real Thing Case solution TAGS: coke, pepsi, coca cola, pesico, soft drink industry, internet marketing, web advertising marketing strategy, research paper |
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