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BUSINESS WEB STRATEGIES: BUSINESS & THE INTERNET.

15446. BUSINESS WEB STRATEGIES: BUSINESS & THE INTERNET.

Written after the Year 2000 dot-com shake-out, this paper provides a comprehensive review of the current business literature on business and the Internet. Considers appropriate and alternative Web strategies for today's businesses. Provides a brief overview of how the Internet works and Web page design; reviews important issues such as product/service selection, Internet marketing, selling on the Web, electronic payment systems, security issues, and legal and ethical issues on the Web. Describes how the central topics/issues above should be incorporated into the prototypical idealized Web-based business. KEYWORDS: business internet web strategy online business. APA Style. 31 pages, 98 footnotes, 49 bibliographic references.

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