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WAL-MART & SEARS: COMPARING TWO RETAILERS.

14029. WAL-MART & SEARS: COMPARING TWO RETAILERS.

This paper profiles America’s number one (Wal-Mart) and number two (Sears) department store chains (known also as mass merchandisers and/or general merchandisers). Following a brief summary overview of each company, the analysis compares and contrasts the two retailing giants in terms of history, business philosophy and corporate culture, management, human resources, merchandising, advertising, and social responsibility/role in the community. KEYWORDS: comparative corporate profile retailer strategy sears walmart term paper. 32 pages, 140 footnotes, 65 bibliographic sources. 9,534 words.

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