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Academic Term Papers Catalog VICKS INTERNATIONAL; LATIN AMERICA/FAR EAST HARVARD CASE STUDY
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| 14252. VICKS INTERNATIONAL; LATIN AMERICA/FAR EAST HARVARD CASE STUDY This paper presents a case analysis and solution to a classic Harvard Business School case study on the Latin America/Far East division of Vicks International. The case concerns a manager’s (McGuire) proposal that Vicks make a manufacturing plant investment in Indonesia, a market where the company’s products are already well-established. The analysis focuses on five key questions: 1) What factors should McGuire stress when he takes his case to the board? 2) What are the Board’s likely objections to the proposal? 3) What are the economic exposure factors and how can the company compensate for these factors? 4) What are the political risks? 5) What are the strategic (market) considerations? KEYWORDS: marketing manufacturing case study harvard case study fdi Indonesia risk assessment marketing strategy case solution. 8 pages, 0 footnotes, 0 bibliographic sources. 1,850 words. | $56 |
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