U.S. PIONEER ELECTRONICS CORP. HARVARD CASE STUDY 579079.

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U.S. PIONEER ELECTRONICS CORP. HARVARD CASE STUDY 579079.

14247. U.S. PIONEER ELECTRONICS CORP. HARVARD CASE STUDY 579079. This paper presents an analysis of and solution to a Harvard Business School case study (579079) by Hirotaka Takeuchi on Pioneer Electronics concerning a problem in the company’s U.S. distribution strategy. The analysis identifies the problem and its major issues as they relate to retail dealers and end-use customers; formulates five possible alternatives and discusses the strengths and weaknesses of each; and presents a decision with a two part action plan involving the implementation of dealer incentives and a program of selective multiple branding. KEYWORDS: Harvard case studies marketing distribution strategy electronics case solution advertising electronics vertical integration channel management. 6 pages, 0 footnotes, 0 bibliographic sources. 1,414 words.

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