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Academic Term Papers Catalog THE SOUTHLAND CORPORATION HARVARD CASE STUDY.
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| 14215. THE SOUTHLAND CORPORATION HARVARD CASE STUDY. This paper presents an analysis and case solution to a classic Harvard Business School case study of Southland Corporation, parent company of the 7-11 convenience store chain. It is argued that Southland's management must assess their current strategy and perhaps formulate a new strategy which will better address future market and environmental needs. Includes problem identification; an analysis of the strengths and weaknesses of Southland’s existing strategy and operations against the perspective of a changing marketing environment; identification and discussion of potential alternative strategies; and recommendations (with implementation plan) on the adoption of a new strategic direction. KEYWORDS: Southland 7-11 Seven Eleven convenience stores case study Harvard Business strategic marketing management strategy case solution. 5 pages; 0 footnotes; 0 bibliographic sources. 1,138 words. | $35 |
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