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Academic Term Papers Catalog NISSAN MOTOR CO., LTD. MARKETING STRATEGY FOR THE EUROPEAN MARKET HARVARD CASE STUDY 590018.
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| 14209. NISSAN MOTOR CO., LTD. MARKETING STRATEGY FOR THE EUROPEAN MARKET HARVARD CASE STUDY 590018. This paper presents an analysis and a case solution to a Harvard Business School case study (590018) by John A. Quelch and Kyoichi Ikeo on Nissan Motor Company. Top management at the European sales group of Nissan Motor Co., Ltd. must decide on an appropriate strategy for taking full advantage of the potential increased marketing opportunities in light of the changes brought about by impending European Economic unification. The paper presents a problem statement, identifies key decision factors, summarizes key industry and organizational characteristics, identifies and evaluates three potential alternative solutions, and then makes recommendations and outlines a strategy for the implementation of the proposed solution. KEYWORDS: Nissan Motor case study Europe strategy Harvard Business automobile marketing strategic analysis management case solution. 10 pages; 0 footnotes; 0 bibliographic sources. 2,291 words. | $70 |
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