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Academic Term Papers Catalog MARKET ORIENTATION IN SMALL EXPORT FIRMS.
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| 14026. MARKET ORIENTATION IN SMALL EXPORT FIRMS. This paper provides a review of literature examining market orientation in small export companies. The review begins with an overview of the evolution of the marketing concept. The next section defines the marketing orientation and distinguishes it from the sales, product, and production orientation. The remainder of the review considers marketing orientation and the small export firm, including analyses of the application of marketing orientation in the international setting, the role of firm size in market orientation, and the relationship between market orientation and small export firm performance. KEYWORDS: firm size market orientation marketing strategy small export companies term paper. APA Style. 36 pages, 234 footnotes, 50 bibliographic sources. 9,055 words. | $133 |
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