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Academic Term Papers Catalog INTERNATIONAL STRATEGY FOR AN ITALIAN LIQUOR COMPANY (VECCHIA ROMAGNA) CASE STUDY.
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| 14251. INTERNATIONAL STRATEGY FOR AN ITALIAN LIQUOR COMPANY (VECCHIA ROMAGNA) CASE STUDY. This paper provides an analysis and case solution to a case study on possible international expansion strategies for an Italian brandy maker. The analysis takes the form of an executive memorandum written by a chief marketing analyst and addressed to the company leader. The analysis defends the selection of three initial target markets and then weighs the pros and cons of various entry options including joint ventures with foreign and domestic rivals; acquisition of existing foreign distributors; purchase of existing foreign brands; developing new brands; and persuading existing foreign distributors to carry Vecchia’s products. The paper includes an analysis of the company’s financial position. KEYWORDS: case studies marketing expansion strategy distribution branding international liquor globalization case solution. 12 pages, 0 footnotes, 0 bibliographic sources. 2,818 words. | $84 |
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