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| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
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| 17. | MUSIC |
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| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
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| 22. | SOCIOLOGY |
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| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog HENRY F. ORTLIEB BREWING COMPANY CASE STUDY.
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| 14230. HENRY F. ORTLIEB BREWING COMPANY CASE STUDY. This paper presents an analysis and case solution to a marketing case study of a Philadelphia-based small brewery (Henry F. Ortlieb) in the late 1980s. Defines and describes Ortlieb’s marketing niche among the local area’s blue-collar, hard-drinking older males. Considers how Ortlieb might reposition the brand to have a broader appeal. Makes recommendation on a new marketing strategy. KEYWORDS: case studies beer industry micro-brewery marketing strategy market niche brand management market segmentation beer drinkers case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,243 words. | $35 |
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