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Academic Term Papers Catalog GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY.
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| 14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in the 1990s. Considers why the new electronic media are affecting advertisers generally and General Foods brands specifically. Assesses the views of the GF marketing manager on changes in media planning resulting from cable TV. Examples of commercials run only on cable and of companies with different commercials on broadcast TV and cable TV are provided and discussed. KEYWORDS: case studies consumer packaged foods General Foods marketing advertising strategy case study digital electronic media internet case solution. 15 pages, 0 footnotes, 0 bibliographic sources. 3,560 words. | $105 |
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