ELI LILLY & CO. (A) GLOBALIZATION HARVARD CASE STUDY 391032.

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ELI LILLY & CO. (A) GLOBALIZATION HARVARD CASE STUDY 391032.

14203. ELI LILLY & CO. (A) GLOBALIZATION HARVARD CASE STUDY 391032. This paper presents an analysis and a case solution to a Harvard Business School case (391032) by Michael Y. Yoshino and Thomas W. Malnight concerning the pharmaceutical giant’s international expansion strategy as of the summer of 1989. The analysis focuses on Eli Lilly’s attention to environmental vision and organizational requirements. Threats and opportunities in the external environment are identified and analyzed and considered in light of the company’s internal strengths and weaknesses. The concluding section presents recommendations on how Lilly should implement an effective globalization strategy. KEYWORDS: case study Harvard Business School pharmaceutical industry Eli Lilly globalization global expansion marketing case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 3,018 words.

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