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Academic Term Papers Catalog DUTCH FOOD INDUSTRIES COMPANY: LAUNCHING SLAMIX CASE STUDY.
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| 14254. DUTCH FOOD INDUSTRIES COMPANY: LAUNCHING SLAMIX CASE STUDY. This paper presents a case study analysis and solution to a case study on Dutch Food Industries. Dutch Food Industries is preparing to launch a new salad dressing called Slamix in the Dutch market. Decisions need to be made on the appropriate marketing mix, including: 1) the retail price, 2) timing of the product launch, 3) and promotional strategy. Alternatives are identified and weighed. Recommendations are presented. Includes breakeven analysis and a proposed budget for promotion/advertising. KEYWORDS: case studies marketing new product pricing promotion budget market entry strategy case solution. 6 pages text + exhibits + charts, 0 footnotes, 0 bibliographic sources. | $49 |
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