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| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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AND LAW |
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| 13. | LINGUISTICS |
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| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog THE LEXUS AUTOMOBILE: ASPECTS OF CONSUMER BEHAVIOR.
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| 13221. THE LEXUS AUTOMOBILE: ASPECTS OF CONSUMER BEHAVIOR. Utilizes a consumer behavior theory framework to analyze U.S. consumers' responses to the Lexus automobile. Following a profile of Lexus' marketing strategy from a "4-Ps" perspective and comparisons with U.S. and European luxury automobiles, the analysis analyzes American consumers' perceptions of Lexus. Includes an analysis of a consumer survey (sample included). Concludes that US consumers view the Lexus as a uniquely luxurious affordable car. 14p., 15f., 15b. | $98 |
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