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Academic Term Papers Catalog Relationship Marketing.
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| 13728. Relationship Marketing. Argues that there are more advantages than disadvantages to be found in seeking long-term customer relations, as opposed to immediate sales. Compares this approach to earlier approaches, and discusses the role of database marketing in the process. Concludes with the view that relationship marketing will continue to be important with the future growth of the Internet. 16 pages, 49 footnotes, 12 bibliographic references. | $112 |
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