SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
|
| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog MCDONALD'S: TIME TO SEIZE THE ADULT MARKET.
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| 13206. MCDONALD'S: TIME TO SEIZE THE ADULT MARKET. Presents a comprehensive rationale and program for the fast food giant's capture of the adult market. Includes a thorough assessment of the external marketing environment (competitive structure, competitor strengths and weaknesses, economic factors; social, cultural and demographic trends), consumer environment, and internal organizational environment. Includes a SWOT analysis. The marketing plan stipulates marketing goals and objectives, identifies and defines the target market, articulates the particulars of the marketing mix with respect to product, price, promotion, and distribution strategies; discusses factors for marketing implementation; and considers methods for evaluation and control. 22p., 49f., 30b. | $133 |
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