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MARKETING AND DISTRIBUTING FILM ON THE INTERNET.


13841. MARKETING AND DISTRIBUTING FILM ON THE INTERNET. This research paper provides an overview and analysis of the current conditions and future potential in exhibiting, distributing and marketing films and TV series via the Internet. Following an initial section which considers the technical issues involved in distributing and exhibiting films over the Internet, the paper considers the other major issues in marketing, distributing and exhibiting films and TV series via the Internet. The analysis includes a special focus on the use of the Internet to tap into the elusive 16-to-24 year old group and the special synergy between the horror film genre, youth, and the Internet. The analysis is drawn from a review of literature and an examination of the strategies of companies and web sites now engaged in the industry. KEYWORDS: web television movies internet film marketing distribution termpaper. 32p., 69f., 41b. sources + directory of film related websites.   $133
 

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