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HEALTH PROMOTION AND SOCIAL MARKETING: TEEN SMOKING.


13456. HEALTH PROMOTION AND SOCIAL MARKETING: TEEN SMOKING. This paper presents a proposed smoking cessation program aimed at teen smokers. Reviews the literature on teen smoking, the rationale for providing teen smoking cessation programs, and the special factors which must be considered in developing a smoking cessation program for teens versus adults. Describes the main components of the program, which includes behavioral therapy, relapse-prevention therapy, and monetary incentives. Presents a media strategy for marketing the program and recruiting teen subjects. Concludes with an outline of an evaluation of the intervention. 13p. 23f. 10b   $91
 

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