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FORDISM AND THE SEARCH FOR A VIABLE "POST-FORDISM."


13963. FORDISM AND THE SEARCH FOR A VIABLE "POST-FORDISM." An essay which examines the possibility that modern industrial economies have moved from a "Fordist" (i.e., mass-market oriented) to a "Post Fordist" kind of work organization based on individualized marketing and flexible, highly specialized production techniques. Defines Fordism, contrasting it with the ideal of the post-Fordist era as typified by the new Internet economies. Concludes that while the modern industrialized economies are moving towards the Post-Fordist paradigm, Fordism has not yet been supplanted. 10 pages, 11 foonotes; 7 bibliographic references.   $70
 

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