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CONSUMER BEHAVIOR RESEARCH AND THE FAMILY.


13686. CONSUMER BEHAVIOR RESEARCH AND THE FAMILY. An investigation of the impact of changing demographics (declining family size, the evolution of the single parent family) on family decision-making models in consumer behavior research. Notes that the once-simple pattern of market segmentation has given way to a new "pluralization of consumption." 9 pages, 17 footnotes, 10 bibliographic sources.   $63
 

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