SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog ADVERTISING AND SOCIETY: ETHICAL ISSUES AND STANDARDS.
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| 13648. ADVERTISING AND SOCIETY: ETHICAL ISSUES AND STANDARDS. Using Russell & Lane's Kleppner's Advertising Procedure along with supplementary sources, the analysis considers four ethical questions related to advertising: 1) Does advertising serve to restrict competition and raise prices; 2) Does advertising promote unwanted purchases by persuading people to buy unnecessary or unwanted items; 3) Does advertising help to sell inferior products; and 4) Is advertising an unnecessary expense for business? 5 pages, 11 footnotes, 4 bibliographic references. | $35 |
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