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Academic Term Papers Catalog P.E.S.T. ANALYSIS OF THE INTERNATIONAL AIRLINE INDUSTRY.
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| 12632. P.E.S.T. ANALYSIS OF THE INTERNATIONAL AIRLINE INDUSTRY. This paper analyzes and profiles the factors in the external environment impacting competitors' performance in the global airline industry. While the analysis considers the general impact of these environmental factors on all major competitors, for illustrative purposes, the investigation takes a closer look at the impact on one major international airline competitor, British Airways (BA). Through the use of a PEST analysis, the key political, economic, social, and technological factors and trends influencing strategic position are examined. KEYWORDS: international airline industry competitive analysis pest. APA Style. 20 pages, 112 footnotes, 87 bibliographic sources. | $133 |
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