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MARKETING PROFILE OF WEB TV.


12620. MARKETING PROFILE OF WEB TV. A marketing profile and analysis of the generic Web TV product category (primarily focusing on set-top boxes). Assesses current market situation (factors leading to the development of the product category, estimated market size, target market assessment, competitor assessment), evaluates strengths, weaknesses, opportunities and threats (SWOT analysis) for the product category and specific competitors, and develops a marketing plan (objective, strategies, promotional campaign). 26p., 94f., 50b.   $133
 

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