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Academic Term Papers Catalog MARKETING CONSUMER PRODUCTS IN INDONESIA AND THE U.S.: COMPARATIVE ANALYSIS.
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| 12300. MARKETING CONSUMER PRODUCTS IN INDONESIA AND THE U.S.: COMPARATIVE ANALYSIS. This paper compares and contrasts marketing consumer products in the emerging Southern Asian economy of Indonesia with marketing in the U.S. The main analysis makes a summary comparison of the external marketing environment and structure of the consumer market in each country. The concluding section of the paper takes a "Four P's" approach to marketing consumer products in each country, comparing and contrasting the appropriate strategies. 8p., 29f., 18b. | $56 |
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