SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
|
| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog HUMOR IN ADVERTISING.
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| 12391. HUMOR IN ADVERTISING. Provides a synthesis and analysis of the current literature on humor in advertising. The analysis begins with a review of the evidence concerning the overall impact and effect of humorous advertising. The rest of the paper examines what researchers have discovered about the dimensions and moderating impact of the use of humor in advertising with specific attention to product categories and features, types of humor, media, and target audience characteristics, including gender and national culture. 11p., 48f., 24b. | $77 |
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