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Academic Term Papers Catalog EGYPTIAN SANITARY-WARE MARKET AND THE WORLD MARKET.
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| 12655. EGYPTIAN SANITARY-WARE MARKET AND THE WORLD MARKET. This paper provides an analysis of the Egyptian sanitary-ware industry. The analysis is undertaken from the perspective of Rubex Group, an Egyptian firm engaged in the production of acrylic bath tubs, plastic tables and chairs, toilet lids, kitchenware and other plastic products. Begins with an overview of the global sanitary ware market, drawing on examples from developed markets in the US, Europe and Japan, as well as from developing markets such as China. The paper then focuses on the Egyptian sanitary-ware industry and its competitors. Looks at the structure of the industry, considers barriers to entry, strengths and weaknesses, opportunities and threats, and future prospects, with specific attention to Rubex. A concluding section analyzes the prospects for global expansion. Keywords: Middle East markets international marketing acrylic plastics sanitary SWOT PEST industry profile. 29p., 73f., 35b. | $133 |
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