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COMMERCIAL ONLINE SERVICES: AMERICAN ONLINE (AOL) VERSUS THE MICROSOFT NETWORK (MSN).


12400. COMMERCIAL ONLINE SERVICES: AMERICAN ONLINE (AOL) VERSUS THE MICROSOFT NETWORK (MSN). A marketing analysis of the number one and number three commercial online service/Internet service providers. Provides a comparative assessment and analysis of each firms' marketing objectives, goals, pricing strategy, advertising and promotional strategy, and unique selling points. Considers the major strengths and weaknesses of each service and makes recommendations for improvement. Includes AOL vs. MSN summary comparison chart. 21p., 49f., 38b.   $133
 

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