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Academic Term Papers Catalog THE IMPACT OF NATIONAL & CORPORATE CULTURE ON GLOBAL BUSINESS.
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| 11941. THE IMPACT OF NATIONAL & CORPORATE CULTURE ON GLOBAL BUSINESS. Following a brief overview of the concept and definition of culture, both as it pertains to nations and to organizations, this paper looks at some of the ways in which culture has the power to facilitate and /or impede companies' access to global markets and their participation in a global inter-linked economy. Profiles how culture impacts the marketing and the management functions. Considers how companies can overcome cultural barriers. KEYWORDS: organizational culture national international business globalization. 12p., 40f., 24b. | $84 |
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