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THE GREENING OF AMERICAN BUSINESS.


11812. THE GREENING OF AMERICAN BUSINESS. Explores and analyzes environmental awareness among American business, citing examples of pro-environmental policies and practices within a broad spectrum of American companies in many different industries. Considers the principal driving forces (regulations, environmentalist groups, public opinion, shareholder pressures, etc.) behind the new corporate environmentalism. Examines the environmentalism of two companies, 3M and McDonald's, in greater detail to illustrate the promises and limitations of corporate environmental programs and policies. 15p., 31f., 14b.   $105
 

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