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| 3. | ART |
| 4. | BLACK STUDIES |
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AND LAW |
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| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog THE GLOBAL MARKET AND THE GLOBAL MARKETING CONCEPT.
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| 11301. THE GLOBAL MARKET AND THE GLOBAL MARKETING CONCEPT. Review and analysis of the concept and theory behind global marketing. Defines global organizations and global marketing, contrasting it with international marketing strategies adapted to individual country markets. Discusses the theory and rationale for global marketing. Presents examples of global marketers, with a special emphasis on global advertising. 12p., 49f., 64b. | $84 |
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