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THE AUTOMOBILE INDUSTRY IN THE 1990S: THE RACE FOR THE GLOBAL MARKET.


11536. THE AUTOMOBILE INDUSTRY IN THE 1990S: THE RACE FOR THE GLOBAL MARKET. Strong, clear summary of the recent history of the auto industry, from the historic decline of America's Big Three in the 1980s, through their re-learning and recovery by 1995, with brief surveys of major-maker competition in Japan, Europe, Asia, and Latin America. Much emphasis on cost cutting strategies and tactics. 12p., 22f., 15b.   $84
 

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