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FEDERAL EXPRESS PLANS FOR ASIAN MARKET EXPANSION: A S.W.O.T. ANALYSIS.


11758. FEDERAL EXPRESS PLANS FOR ASIAN MARKET EXPANSION: A S.W.O.T. ANALYSIS. Presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of FedEx's proposed international expansion. The analysis assumes that FedEx will proceed with its announced plans to concentrate first on the Asian market, specifically using Taiwan as a "beachhead" for its new global operations. A concluding section provides a summary of key issues and makes recommendations on strategy. 12p., 43f., 24b.   $84
 

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