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Academic Term Papers Catalog FEDERAL EXPRESS IN TAIWAN: A MARKETING PLAN.
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| 11759. FEDERAL EXPRESS IN TAIWAN: A MARKETING PLAN. Presents a comprehensive marketing plan for Federal Express in Taiwan. FedEx marketing strategy is outlined in terms of marketing objectives, financial goals, and the general marketing strategy situation. FedEx's marketing mix for Taiwan/Asia is presented in terms of competitive advantage, promotion, distribution, and research and development. A concluding section presents recommendations for implementation. 18p., 49f., 31b. | $126 |
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