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ENTREPRENEURISM IN AMERICAN CORPORATIONS - THEORY & SCOPE.


11752. ENTREPRENEURISM IN AMERICAN CORPORATIONS - THEORY & SCOPE. Examines the rationale and scope of corporate entrepreneurship. Provides a definition of the entrepreneur and the entrepreneurial organization, including a summary of its key characteristics, and considers the rationale and scope of the "entrepreneurial prescription" offered by American management experts such as Drucker and Peters as a solution to the competitive and quality problems of large corporations. A concluding section considers the barriers to implementing entrepreneurism. 12p., 41f., 16b.   $84
 

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