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Academic Term Papers Catalog DISNEY'S EUROPEAN VENTURE. |
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| 11354. DISNEY'S EUROPEAN VENTURE. An analysis of the Walt Disney Company's problem-plagued venture into the European market with its Euro Disney (renamed Disneyland Paris). Describes the development history, traces the start of financial problems, pinpoints key reasons the venture can be considered a failure, and considers the prospects for a turnaround. 11p., 27f., 12b. | $77 |
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