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Academic Term Papers Catalog BUSINESS ANALYSIS: UNITED AIRLINES.
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| 11507. BUSINESS ANALYSIS: UNITED AIRLINES. Business analysis of one of America's Big Three airlines, in format of short subsections including history, business summary and mission, future strategy alternatives, and recommendations. Gives a no-holds-barred summary of the good and bad points of United and its competitors, focusing on the airline industry's struggle to keep marginal cost below marginal revenue, United's two 1994 shakeups (employee buyout/wage reduction deal, United Shuttle and other price-cutting) United's war with Southwest, and offers a new business strategy for 1995, including new marketing techniques to increase passenger revenues per mile. 20 pages, 25 footnotes, 16 bibliographic sources. | $133 |
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