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Academic Term Papers Catalog ADAPTIVE STRATEGIES: WHY GLOBAL ADVERTISING DOESN'T WORK.
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| 11302. ADAPTIVE STRATEGIES: WHY GLOBAL ADVERTISING DOESN'T WORK. This term paper makes the case against the use of global marketing strategies applied to global advertising by demonstrating the theory and applicability of international advertising strategies which are adapted to the needs of individual markets. Draws on cross-cultural advertising studies as well as anecdotal and case reports of failures in global marketing. KEYWORDS: globalization advertising strategy international markets argumentative essay. 15p., 67f., 64b. | $105 |
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