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Academic Term Papers Catalog THE SOFT DRINK WARS IN THE GLOBAL MARKETPLACE: PEPSI TAKES ON COKE.
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| 10385. THE SOFT DRINK WARS IN THE GLOBAL MARKETPLACE: PEPSI TAKES ON COKE. Current marketing status and strategy of PepsiCo's beverage business segment are considered in light of declining growth in the U.S. market and the move by Coca-Cola into the international beverage market. Pepsi' product line (including new offerings), target market, distribution network, advertising/promotion strategy and corporate strategy in the domestic market are compared and contrasted with its main competitor, Coca-Cola. Pepsi's readiness to move into the all-important international market is considered and discussed. 15p., 46f., 43b. | $105 |
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