THE GAP, INC.: MARKETING PROFILE.

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THE GAP, INC.: MARKETING PROFILE.

10243. THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap's segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap's current position and makes recommendations for future developments. 11p., 40f., 27b.

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