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MARKETING PRACTICES OF BLOOMINGDALE'S AND NORDSTROM'S.


10112. MARKETING PRACTICES OF BLOOMINGDALE'S AND NORDSTROM'S.

History and growth of these 2 leading department store chains, with some similar material on Neiman-Marcus. Compares and contrasts Bloomingdale's and Nordstrom's with respect to their marketing strategies -- promotions and specials, advertising, customer service, merchandising, store layout, sales manaagement, mail order and catalogs; trends. Nordstrom's legendary customer service and practice of putting salespeople on commission are examined in particular. 22 pages, 106 footnotes, 45 bibliographic sources.
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