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Academic Term Papers Catalog AMERICAN AIRLINES -- GLOBAL MARKETING.
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10245. AMERICAN AIRLINES -- GLOBAL MARKETING.A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 28 pages, 69 footnotes, 43 bibliographic sources. |
$133 |
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